Television: His Dark Materials industry and audience
Industries
Audience
1) Read this audience rating guide for His Dark Materials. Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here.
The target audience are young people who are interested in fantasy,mystery and adventure themes
2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.
Personal Identity:An example of personal identity is that adventure side of Lyra that they audience might connect with that character.Personal Relationships:we can use the relation ship between will and Lyra as a platonic one as they both work together very close and don't mind the companion of one another with could relate to some of the audience
Diversion (Escapism):
3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to explain your answer.
-one audience pleasure is the experience through the characters.An example of this the experiences of time travel,flying and animals that can talk.
4) How did fans react to Season 2 of His Dark Materials? What about critic reviews? You can find some possible answers for this in this BBC website article on the critical reception for His Dark Materials and watch the fan
reaction video above.
5) What might be some of the preferred and oppositional readings for His Dark Materials? Why did some fans love it? Why have other people criticised it?
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