Uses and Gratifications - Blumler & Katz Audience Effects Theory2
1) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: INFORMATION/SURVEILLANCE Example media product: The Times newspaper. Why audiences enjoy it: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY Example media product: celebrity's. Why audiences enjoy it: celebrity are a symbol of personal identity as they achieved there goal threw there own identity and is something for others to look up to. DIVERSION/ENTERTAINMENT Example media product: movies Why audiences enjoy it: this is because movies are enjoyed and a source of entertainment.This is because movies are some type of motivation for others and may find it enjoyably. RELATIONSHIPS Example media product: soap opera Why audiences enjoy it: Is because the audience care about long term characters and wanna know the endi