Reception theory
1) What is the preferred reading of a media text? preferred reading is when the producer creates a text with intended for the reader to see 2) What is the oppositional reading of a media text? oppositional reading is when the audience go against the idea of the producer 3) What do the producers of the trailer want the audience to think about the teenagers and young people in the film?# the producers of this trailer wanted the audience to think that teenagers/young people are violent and aggressive 4) Why might some young people feel the way teenagers are presented in the trailer is unfair? most young people don't act the way they are shown in the trailer there for leaving a bad image on teens extension: 5) Write an analysis of the McDonald's advert using preferred, negotiated and op-positional readings. the preferred reading in the big mac advert is saying that they have increased the size of there burger the op-positional reading for the big mac advert is that the burg