Joshua GCSE Media

  1) What year was the advert produced? this advert was made in 1955 during the end of  WW2 2) How were women represented in most adverts in the 1950s? women were represented as lesser than women and where seen as house wife's and that's it  3) What typography can be found in the advert and what connotations might this have? the letters are sans serif   4) What does the costume, make-up and placement of the model (mise-en-scene) suggest about women's role in society in 1955? women's role back in 1955 were mostly house wife's or cleaners    5) Why is a picture of the product added to the bottom right of the advert? A picture is added to the add to show the  audience what there looking for if they wanted to buy it  6) What are the connotations of the chosen colours in this advert - red, white and blue? the red,white and blue colour scheme indicates that this advert was made in the uk  7) How does the anchorage text use persuasive language to encourage the audience to

1) What key conventions of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. skittles  slogan "taste the rainbow" is very persuading as the audience is expecting that when they taste this product they would taste an actual rainbow   2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? on there packaging above the brand name they say that they use real fruits and might interest people who are into things like that  Extension tasks 1) A clear brand identity= 2) A shocking or controversial idea= 3) An emotional connection to audience=   4) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)= 5) A foreign advert that you can understand despite the language barrier=

  1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. 1)clever A-list access shoots no other magazine could pull of to celeb news  2)heat has the celeb contacts to give readers the exclusive every time  3)content style for anyone 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? heat says that they are the beating heart of the showbiz world heat is the beating heart of the showbiz world. We ensure heat readers are always in the know and give them conversation- starters they can show off about to their mates down the pub. 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? heat doesn't just do news on the celebrity  but also do life hacks and fashion advise  4) Look at  page 5 . What is Heat magazine's audience profile? Write all the key details of their au