Joshua GCSE Media

  1) What does BAME stand for? black,Asian and ,minorty  community  2) Why is there a need for blood in the BAME community?  the reason is because there are different   types  of blood and they might need it  3) What does this advert want people to do once they've seen it (the 'call to action')? to donate blood to the NHS   4) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . they have shown these celebrities to say that anyone can donate  5) How is celebrity endorsement or  star power  used to make the campaign stand out? using celebrities from different ethnicity make the different ethnicity's       6) How does the advert match the key conventions of a typical urban music video? the video consists of the urban environment in the background and even has the general public involved  Exten

  1) Why is the advert set in the 1950s? What audience pleasure does this provide?  this advert was purposely made in 1950s as they have put a famous star called  Audrey Hepburn who was well known during the 1950s 2) Who is Audrey Hepburn? Audrey  Hepburn was a famous super star during the 1950 and mad movies  3) Why did Galaxy select Audrey Hepburn for this advert?  galaxy did this for nostalgia and the who advert is reference to that one movie called  Roman Holiday that Audrey Hepburn 4) What is intertextuality? Intertextuality is where one media product (e.g. Galaxy) makes reference to other media products (e.g. Audrey Hepburn movies such as 1953 film Roman Holiday) to interest and engage the audience. 6) What are the connotations of Audrey Hepburn and celebrity in this advert? in this advert Audrey Hepburn is showing dominance in this ad 7) What representations of gender can you find in this advert? the males in this film are shown being the ones who are taking orders from the wome