Represent NHS Blood & Transplant campaign: blog tasks

 1) What does BAME stand for?

black,Asian and ,minorty community 

2) Why is there a need for blood in the BAME community? 

the reason is because there are different types of blood and they might need it 

3) What does this advert want people to do once they've seen it (the 'call to action')?

to donate blood to the NHS  

4) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

they have shown these celebrities to say that anyone can donate 

5) How is celebrity endorsement or star power used to make the campaign stand out?

using celebrities from different ethnicity make the different ethnicity's      

6) How does the advert match the key conventions of a typical urban music video?

the video consists of the urban environment in the background and even has the general public involved 

Extension tasks

1) How does the advert subvert stereotypes - this means present people in a way we don't normally see them in the media? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

 the way this advert subvert stereotypes is by showing female boxers in the advert 

2) How does the advert reinforce certain stereotypes of the BAME community?

they show important black figures in the ad

3) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (using CLAMPS).

the boxing slide showed a women boxing with some close up shots of the women 

4) Read this MOBO press release about the "B Positive" campaign - the follow-up to the Represent advert. How does it aim to build on the success of the Represent campaign?

In this Campaign it goes into detail on the success of MOBO by saying  the amount of awardes they have been getting and also saying all the positive feed back that the black community have been getting lately.

5) How is celebrity endorsement or star power used to make the campaign stand out?

in the advert we can see star power when they show the owner on OMBO in the middle bit of the video and also a famous female boxer in the ad as well.





















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