OMO advert

 1) What year was the advert produced?

this advert was made in 1955 during the end of WW2

2) How were women represented in most adverts in the 1950s?

women were represented as lesser than women and where seen as house wife's and that's it 

3) What typography can be found in the advert and what connotations might this have?

the letters are sans serif  

4) What does the costume, make-up and placement of the model (mise-en-scene) suggest about women's role in society in 1955?

women's role back in 1955 were mostly house wife's or cleaners  

5) Why is a picture of the product added to the bottom right of the advert?

A picture is added to the add to show the audience what there looking for if they wanted to buy it 

6) What are the connotations of the chosen colours in this advert - red, white and blue?

the red,white and blue colour scheme indicates that this advert was made in the uk 

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

the word anchorage has the word anchor and is basically directing the reader to the information 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

this advert uses stereotypical  images as women are seen as the cleaners back inn 1955 they show a women being happy and holding laundry detergent

Extension questions

1)What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955? 

they wanted the audience to think that women were to work at home and show a women on the advert to indicate that women are meant to do the cleaning 

2)What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

A modern audience would find this offensive 





















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