Introduction to advertising


1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

skittles slogan "taste the rainbow" is very persuading as the audience is expecting that when they taste this product they would taste an actual rainbow  

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

on there packaging above the brand name they say that they use real fruits and might interest people who are into things like that 

Extension tasks

1) A clear brand identity=


2) A shocking or controversial idea=



3) An emotional connection to audience=

 
4) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)=


5) A foreign advert that you can understand despite the language barrier=

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