I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent films have much smaller budgets, and are often supported financially by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies.

2) What is I, Daniel Blake about?

The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.

3) Who directed I, Daniel Blake and why is this important?

I, Daniel Blake was released in 2016 and was directed by Ken Loach. The film was rated by the BBFC as a 15.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

a)I, Daniel Blake’ was projected onto the Houses of Parliament ('guerrilla marketing') and in various cities.
b)Loach appeared on BBC Question Time to talk on issue giving the film extra credibility.
c)Organise free (or ‘pay what you can’) screenings and talks in community centres across the UK to build local enthusiasm for the film’s message.

5) What unusual or creative marketing methods were used to get audiences talking about the film?

they used disruptive marketing involves using experimental tactics that challenge the status quo.


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