BBC Radio 1 launch 1967

 Historical, social and cultural contexts

1) What radio stations were offered by the BBC before 1967?

-The radio stations offered before 1967 were BBC radio home,BBC radio light and BBC third 

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

-BBC radio was reconsidered in September 1967 for taking on the pirate radio stations by making a radio station with the DJ Tony Blackburn to play pop music 24/7 with out interruptions.

3) What was pirate radio and why was it popular?

-The reason why pirate radio stations were popular is because at the time the only thing you would be able to hear on the radio is educational programs and the news which did'int appeal to the the younger audience.In result of this pirate radio stations became the new and played pop 24/7 which was very appealing to the younger audience.

4) Why did pirate radio stop broadcasting in 1967?

-The reason why pirate radio stopped broadcasting in 1967 is because the BBC out did them in popularity as the BBC's aim in macing BBC radio 1 was to take the younger audience from the pirate radio stations there for making them shutdown. 

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

-The BBC got the DJ Tony Blackburn to host this station and to play the most popular music at the time to attract the younger audience.

6) What was 'needle time' and why was it a problem for BBC Radio?

-Needle time was when the BBC could only play 5 hours of music per day.This meant that pirate radios were made even more popular due to them being able to play music longer as they were on international waters and didn't need to follow the uk's rules.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

-BBC 1 radio offers song trending at he time and played music for the majority on the day compared to only 5 hours of music a day.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJ cause upset initially at the traditional BBC?

-The first presenter for the BBC radio 1 was Tony Blackburn who was former pirate radio presenter and was hired to grab the attention of the young pirate audience.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

-The way that Tony Blackburn appealed to the audience is making a grove atmosphere so that is would appeal to the younger generation and the way he talks is very calming and relaxed giving the audience a chill vibe.

10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?

-The content that BBC Radio 1 produced that made it different to the other BBC radios was that they played the most popular music song at the time at didn't had to be restricted to only 5 hours on music per day.

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

-The main target audience BBC Radio 1 was trying to attract was young people aged 15+.

2) Why did Radio 1 initially struggle to attract young listeners?

-this was because the younger generation at the time were still listening to the pirate radios.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

-


4) How is the BBC funded?

-the BBC is funded through the compulsory licence fee (£159 now; it was around £4 a year in the 1960s)

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 











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