The rise of influencers

Introduction to OSP: Influences blog tasks

1) What years did YouTube, Twitter and Instagram launch?

-you tube,twitter,Instagram all launched in the early 2000s 

2) What is the definition of an influencer?

-in social media influencers are seen as role models and also potential marketing promoters

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

-ksi (Olajide Olayinka Williams Olatunji) is a famous British you tube star and is mostly known for his old you tube videos and vines and also his presents in the group called the side men.followers on Instagram 12.5mill.   

4) How big is the influencer industry according to the article?

-the influencer industry is huge and still growing due to the potential of marketing threw influencers  

5) What are the problems associated with being an influencer?

-being an influencer have certain risks for example if you have any slip up or make a mistake it could change the way your audience views you which  could impact in a good or bad way 

6) Why is it suggested that audiences actually like being sold products by influencers?

-this is because the audience think that the produced is really good because there favourite influencer is using it and advertising it. 

7) What representation of beauty is often found on Instagram or other influencer sites?

-is is seen as unrealistic and une 

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?









Comments

Popular posts from this blog

statement of intent

Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

Videogames case study 1: Lara Croft Go