Marcus Rashford - Audience and Industry

Audience

1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both demographics and psychographics.

-the potential target audience for Marcus rash ford are young members of the bane community as Marcus rash ford is looked up to by everyone for his achievement and also how he started his journey.

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

-An example of of how Marcus rash ford engages with his audience is threw his twitter social and posts about his daily life to better connect with his audience. 

3) What is Marcus Rashford's Instagram engagement rate and what does this tell us? 

-Marcus Rash ford as 12milion followers online 

4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link three tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity footballer (e.g. awards ceremony or fashion).


5) What audience pleasures are provided by Marcus Rashford's online presence? Try and apply Blumler and Katz's Uses and Gratifications theory here.

-Marcus rash fords online presents provides the audience with diversion,personal identity,personal relationship and surveillance  

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford's online presence be?

A preferred reading=

-role model for young people (football and education)

-using his stardom(fame)and platform to raise awareness to help less fortunate(free school meals and food banks

a oppositional reading=

-problematic? argues with the government and causes disruption 

-not a world class football not enough personal academics 

Industry

1) What is Marcus Rashford's net worth and how does his online presence help him to make money? 

-Marcus rashfords net work is £16 million 

2) What charities and companies/brands is Marcus Rashford associated with? Why might they want to be linked to the Rashford brand?

-Nike,Burberry,BT sports and coca cola.

3) Research Twitter and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?

-the owner on twitter is Elon Musk and the company is worth 20 billion.

4) What are the worries about Instagram’s negative effects?

-one of the worries about Instagram is that the app can set unrealistic ideas for younger generations   

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?

-these social media platforms have systems to regulat and control what is being typed in comments.

6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet.

-sending threatening post punishable by jail sentence

-twitter and Instagram having to actively prevent users seeing harmful material-risk of being fined by of-come

-platformed paying of-come to regulate their content














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