Marcus Rashford - Language and Representations

Language

1) Make two lists - one of website conventions used on Marcus Rashford's official website and one of social media conventions found on Rashford's Twitter or Instagram pages. 

-Marcus rash fords official website is a way to earn more about his brand and his career an his twitter page is where you can find out his personal life and his views of things.

2) How does his website promote the Marcus Rashford brand?

-this website promotes Marcus Rashfords brand by showing pictures and sharing his personal backstory about him on the about tab.

3) What is the first page you see when you visit Marcus Rashford's website and how does this promote his brand and good causes?

-when entering website you are presented with pictures of Marcus rashord and some shot clips of his football plays.This promotes the brand in a good way as it shows how far he gone as a footballer and his achievements. 

4) How does Marcus Rashford use his social media profiles to promote his brand and campaigns? Give at least three examples of different posts / images / design from his social media. 

-logo

-bio

-profile image 

5) How does Marcus Rashford's online presence use genre and narrative to create a positive brand identity?]

-Marcus rash ford created a strong personal brand that has merged different genres together.people like footballers,activists.influencers and celebrity's have been merged together by Marcus rash ford.   

Representations

1) How does Rash ford use different aspects of mise-en-scene (e.g. clothes/costume) to create very different representations of himself on his own website?

-in some panels on his website Marcus rash ford is seen in a tuxedo making him look professional and on another panel he is seen wearing some designer clothes making him look unique and a fashion icon.

2) What representations of football or footballers can you find in Marcus Rashford's online presence? Does it reinforce or subvert traditional stereotypes of footballers?

-on the Nike website,Marcus rash ford is seen on a football pitch and the colour scheme is red hinting at his football team he plays for 

3) What examples can you find of website pages, social media posts or aspects of the brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

-Marcus rash fords work with fare share is an example of his trying to help the nation by providing kids with free school lunches during the pandemic.

4) What representations of masculinity can you find in Marcus Rashford's online presence? Does this reinforce or challenge traditional gender stereotypes?

-A stereotype that can be seen is that he is a footballer which is seen as a masculine sport and his being one there enforces the sterotype that onlymen play football.

5) What representations of race/ethnicity can you find in his website or social media? Does this reinforce or challenge media stereotypes? 

-Marcus rash ford won and MBE which subverts the media by having a bane community young boy donate to charity.














Comments

Post a Comment

Popular posts from this blog

Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

Image
Arctic Monkeys: Audience : 1) What is the main Arctic Monkeys audience - demographics and psychographics? -For Arctic monkeys the audience are usually more older as arctic monkeys are an old band formed in 2002 and mainly consist of rock fans. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? -through the video'I bet you look good on the dance floor' some audience pleasures i could see were that there music is very connecting and could make the audience feel more comfortable while listing to them.also them being and young could possibly attract the younger female audience back then.    -some thing that i can point out is when the camera zooms in and out in the duration in the video it really points out the band members skills and there talent instead of the flashy frames,there zooming in and out of frame put more importance to there skill. 3) Pick out three particular shots, scenes or moments in the video that would particular...
Read more

statement of intent

  Statement of intent:  100 words explaining what you plan to make. Example statement of intent [114 words]:  I plan to create a magazine called 'Frontier' with the slogan 'Get ahead in YOUR life'. The magazine is aimed at wealthy young people working in business in major cities like London, New York or Dubai.    My cover image will be of a young male in a sharp suit and sunglasses looking at the camera. The main feature to go with the cover image will be an interview with the cover star - the youngest tech millionaire in London. The magazine colour scheme will be light grey, quite futuristic and sleek. The rest of the cover lines will focus on topics my audience will be interested in such as life hacks, cars, technology and travel.  [114 words] My statement of intent  Firstly on the front page of my magazine I will have my centre image.in this picture I will have a young aspiring basketball player in training from the Filipino background as the main f...
Read more

Videogames case study 1: Lara Croft Go

  1) Who is Lara Croft and when did she first appear in a videogame? lara croft was a archaeologist and came out 2001  2) What classic films influenced the creation of Lara Croft and the Tomb Raider games? Indianan Jones 3) How has Lara Croft and Tomb Raider moved beyond just being a videogame? she was seen in the movie tomp raider in 2001 4)  What devices can you play Lara Croft Go on? your phone or tablet  5) What type of game is Lara Croft Go? Lara croft go is a turn based puzzle adventure 6) How does Lara Croft Go use narrative (storyline) to make the game enjoyable for the audience? “Acrobatics and platforming are key features of a Tomb Raider adventure, and we quickly realized that Lara had to be fully animated. Our animator did an amazing job of quickly producing a first batch of short animations for Lara, and immediately everything felt better. Again, we looked back at Lara’s classic animations from the first Tomb Raider and they fit right in with our tu...
Read more