Galaxy 'Chauffeur' advert

 1) Why is the advert set in the 1950s? What audience pleasure does this provide? 

this advert was purposely made in 1950s as they have put a famous star called Audrey Hepburn who was well known during the 1950s

2) Who is Audrey Hepburn?

Audrey Hepburn was a famous super star during the 1950 and mad movies 

3) Why did Galaxy select Audrey Hepburn for this advert? 

galaxy did this for nostalgia and the who advert is reference to that one movie called Roman Holiday that Audrey Hepburn

4) What is intertextuality?

Intertextuality is where one media product (e.g. Galaxy) makes reference to other media products (e.g. Audrey Hepburn movies such as 1953 film Roman Holiday) to interest and engage the audience.

6) What are the connotations of Audrey Hepburn and celebrity in this advert?

in this advert Audrey Hepburn is showing dominance in this ad

7) What representations of gender can you find in this advert?

the males in this film are shown being the ones who are taking orders from the women 

8) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.

Extension tasks

1)Which of Propp's character types are represented in the advert? (Note: just choose two or three character types that are definitely used in the advert - it does not use them all). 

the character type in this ad show stereotypical Italian people arguing  with each other  

2)How does the advert's narrative (story) follow Todorov's theory of equilibrium?

at the start is shows the women being saved by the man like in a stereotypical prince and princes style but then she takes the hat of the bus driver and puts it on the man in the car and instead of siting next to the guy she sits in the back 

3)Read the Framestore case study and the Guardian feature. How did they recreate an Audrey Hepburn film using location, casting and CGI?

they used cgi to recreate her face in the ad and placed her face over another actors face 

4)Now read this Vintage Everyday feature behind the scenes of the Galaxy advert. What other background information do you learn here regarding the construction of the advert?

this ad is based in Italy and show a lot of Italian  stereotypes for example the over exaggerated hand movements,the auguring and the moped passing by 

5)Women in the 1950s are represented very differently in two of our advertising CSPs: OMO and Galaxy. What similarities and differences can you find by analysing the two products?

the similarities in  both csp and omo is that they show the women on the front page on both magazine but the diffence is that csp show women in power and omo show women in a weaker position 



















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