Industries: Ownership and Control

 1) What is vertical integration? What are the benefits of vertical integration for media companies?

vertical integration is when a media company owns different businesses in the same chain of production and distribution 

2) What is horizontal integration? What are the benefits of horizontal integration for media companies?

horizontal integration is a media company's Ownership of several business of the same value 

3) What is synergy?

synergy is when the combined effects or impact of a number of media activities is different from the sum of their individual effects on individual consumers 

4) Give an example of a brand that appears across different media products and platforms.

Nike

5) Research the different companies that are part of the Disney media empire. This BBC article on Disney buying 21st Century Fox might help. First, list 5 companies that are owned by Disney. This graphic may help you: 

the 5 companies that Disney owns is ESPN,Marvel,Lucasfilm,the history channel and Pixar 

EXTENSION 

1) Look at the BBC article linked above. Why did Disney buy Fox - what are the benefits?

Disney had to by fox because they would have access to Fox's film and television studios, as well as its 39% stake in satellite broadcaster Sky. 

2) Now read this article from Recode about Facebook’s acquisition of Instagram. Why did Facebook buy Instagram for $1bn in 2012?

facebook had to buy Instagram to further expand there audience and to take out the competition  so there business wouldn't fail 

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