Audience: Effects theory 1

1) Write a definition of a passive audience:A passive audience it when the audience accepts the messages being sent to them 

2) Write a definition of an active audience:A active audience are the audience that engages and responds to media text and are capable of challenging the message

3) Write a definition of the hypodermic needle theory:The Hypodermic Needle Theory is a linear communication theory which suggests that media messages are injected directly into the brains of a passive audience.

4) Write a definition of the two-step flow theory:The two step flow is when majority of the audience base there opinions with the opinion leader 

5) What is YOUR opinion on the effect the media has on audiences? Do you think the media makes people think or act in a certain way? Give an example to explain your answer:my opinion on effects the media has on the audience is that the media is very different effects as it could effect them in a good or bad way for example the media might send encouraging and friendly messages but then the media could be aggressive 

Extension question: Think about the hypodermic needle theory in particular. Do you think most audiences believe everything they see in the media? Why? Explain your answer and try to argue both sides.

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