Uses and Gratifications - Blumler & Katz Audience Effects Theory2


 1) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 


INFORMATION/SURVEILLANCE

Example media product: The Times newspaper.
Why audiences enjoy it: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY

Example media product: celebrity's.
Why audiences enjoy it: celebrity are a symbol of personal identity as they achieved there goal threw there own identity and is something for others to look up to.

DIVERSION/ENTERTAINMENT

Example media product: movies
Why audiences enjoy it: this is because movies are enjoyed and a source of entertainment.This is because movies are some type of motivation for others and may find it enjoyably.

RELATIONSHIPS

Example media product: soap opera 
Why audiences enjoy it: Is because the audience care about long term characters and wanna know the ending.

2) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

One important element that i noticed is the music of the video and its tone threw out the video as it may be enjoyable for others.Another element that i noticed in the video was the detailed photography that was show to us and might be enjoyable to others.   
























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